Spice Maximus

Our team was privileged to collaborate closely with Chef Fabio Viviani to bring his latest venture, Spice Maximus, to life. The online platform offers premium spices, herbs, and signature blends sourced through longstanding partnerships with farmers around the world. Our team developed a brand identity that reflects the quality, authenticity, and global origins of these ingredients, positioning Spice Maximus as a trusted source for bold, elevated flavor.

Visual Direction and Elements:

• Logo Development: Designed a logo that embodies the brand's commitment to purity and global sourcing.

• Brand Guidelines: Created comprehensive guidelines outlining the visual and tonal elements to ensure brand consistency across all touchpoints.

• Social Media Assets: Produced a suite of templates and content plans to effectively communicate the brand's story and product offerings, engaging a diverse online audience.

Role: Art Direction, Design
Agency: MGH
Copy: John Patterson