JARS by Fabio Viviani

Chef Fabio Viviani, renowned for his dynamic presence in the culinary and hospitality sectors, embarked on a innovative venture – JARS. Our team was privileged to collaborate closely with Chef Viviani to bring this brand to life through a comprehensive visual identity and strategic brand positioning.

JARS is a fast-casual dessert concept that reimagines classic confections into delightful, single-serve experiences presented in reusable jars. With the flagship location established in Chicago and plans for nationwide franchising, we developed a cohesive brand guide to ensure consistency across all platforms and locations.

Visual Direction and Elements:

• Mascot Refresh: Revitalized the brand mascot to resonate with a broad audience, enhancing brand recognition.

• Color Palette and Typography: Selected vibrant colors and modern typography to evoke excitement and appeal to dessert enthusiasts.

• In-Store and Marketing Materials: Designed eye-catching in-store displays, window clings, and postcards to create an inviting atmosphere and attract foot traffic.

  Social Media Toolkit: Developed templates and content strategies to maintain an engaging and consistent online presence, facilitating franchisees in their local marketing efforts.

Role: Art Direction, Design
Agency: MGH
Copy: Reese Cassard