Texas Tech University – EJ Holub Merchandise Collection

Texas Tech University hired me to develop a merchandise collection honoring football legend EJ Holub, a two-time All-American and Super Bowl champion. Starting with a t-shirt design to establish the look and feel, I built out a full visual system that includes custom illustrations, bold typography, and retro-inspired layouts.

The final collection expanded into multiple apparel designs (t-shirts, hats, hoodie, crewneck) along with a poster and stickers, all created to give Texas Tech a flexible, cohesive foundation for future Holub-branded products.