Identity and brand development for one of Baltimore's iconic skyscrapers that has now been converted into lavish apartment homes.
Loyola University Maryland Poster & Brochure Series
A series of posters and brochures promoting Loyola University's graduate MBA program.
Turkey Mountain Brewhaus Brand Identity
Brand development and label system for a nano-brewery situated in the shadows of Virginia's Blue Ridge Mountains. The color scheme draws inspiration from the mountain range's famous fall foliage while the bold typography complements the beers' bold flavors. Good beer deserves a good label.
Penn State Football Campaign
This campaign was developed to promote and sell tickets for Penn State's 2015 football season. Everything from digital ads, print ads and posters to social content, web banners and jumbotron graphics were created. We Are!
Tessemae's All Natural Logo & Label Design
Tessemae’s is a family-owned, all natural brand originating from Annapolis, MD. Their lineup of salad dressings and condiments–made with olive oil and fresh ingredients–is free of dairy, sugar, gluten and GMOs.
When it came time to take this promising brand to the next level a complete overhaul of their identity was in order. The rebranding included a new logo as well as new label designs for their products. The bright, bold color palette captures not only the healthy goodness of their products but also the energy and passion of Tessemae’s owners. Meanwhile, the logo’s anchor “T” pays homage their Chesapeake Bay roots.
The initial rollout of the new-look bottles sold out in record time and has continued to grow exponentially. After starting out of the family kitchen with modest sales Tessemae’s now generates more than $25 million in annual sales. They can now be found nationwide in Whole Foods, Safeway, Costco, Kroger, and Wegmans among others.
Skinny Dipper Oysters Logo & Packaging
The Chesapeake Bay in Maryland is known for some of the best seafood in the world and True Chesapeake Oyster Co. is raising its finest oysters. Targeting the 20-30+ year old bar and restaurant crowd, the identity and packaging for their Skinny Dipper oysters is fun and irreverent while conveying the exhilaration of tasting these one-of-a-kind oysters. The oysters are packaged 100 to a box and make an instant statement upon delivery.
New Horizons Video & Poster Series
New Horizons is the world’s largest independent IT training company. To help New Horizons Computer Training Centers, and their franchisee partners, celebrate its 30th anniversary an integrated international marketing campaign was developed. The campaign leveraged their long history of growing up alongside—and in many cases, pre-dating—the computer technologies that have revolutionized the world. Among the components created were in-center posters and video.
ONE Annual Report
ONE is a campaigning and advocacy organization, co-founded by U2's Bono, taking action to end extreme poverty and preventable disease, particularly in Africa. Bono stated at a 2013 TED Conference that we are on a path to eradicating extreme poverty by 2030. This annual report picks up on Bono's mission and illustrates how the world can maintain its path to zero poverty.
Gilman School Viewbook
Boys have very specific educational and developmental needs, and Baltimore's Gilman School has spent more than 100 years tailoring age-appropriate learning experiences to meet those needs. Through handwritten testimonials, this viewbook gives prospective families a glimpse into the distinguishing moments that make these boys not only excellent students but well-rounded individuals.
In an effort to generate excitement and awareness, Towson University wanted an athletic identity that helped them stand out. The rebrand is a compelling identity that accurately reflects Towson’s proud tradition and pursuit of excellence. The project entailed the design of a new primary mark, a custom font, secondary team marks, a new mascot and enhancements to the school’s stadium.
Unitas Stadium Logo & Ad Campaign
The logo and ad campaign were created after Towson University renamed its stadium in honor of legendary Baltimore Colts quarterback Johnny Unitas.
A collection of logos I've designed over the years.